Tip #5 - A Can of Spam

In the world of the Internet, thousands of photographers send out e-mail blasts to their address list. Is it current? Is it accurately targeted? And most importantly, is what you’re sending SPAM?

Ask yourself, do you like receiving spam e-mails? I sure don’t. In fact, 99.9% of the time I never even open an e-mail if I don’t know the person or company that sent it. Why expect more from the person receiving your e-mail? Spam is almost offensive, as it takes much more time to sort, open, read, analyze, and then store/delete than it does to send that same e-mail. The balance between time is not equal. After all, you are sending an e-mail to someone in the hopes that they work with you. Give them the respect of taking the time to produce a unique, specialized e-mail that introduces yourself in accordance with their specific style/clients.

Give people the respect they deserve. Don’t waste their time and they won’t waste yours. Don’t assume you will be given time from others without first giving them this respect. You must earn it. You must earn the right to earn their time. Spamming them is the fastest way to destroy that right.

Cheers and happy shooting,

Kyle Goldie - www.KyleGoldie.com