Tip #7 - Your Competitive Edge

You are surrounded by competitors, so why should a client come to you and not the next person? If you can’t answer that question, neither can they.

Are you the least expensive? The highest quality? The most creative? The closest? Whatever it is, you need your competitive edge to have a successful, sustainable, reliable business.  Figure out what your competitive edge is not only in your local area, but nationally and internationally as well. It will grow slimmer and slimmer as you expand your global presence. Keep at building your edge against your competition with every image you take. Everything you do is branding your company, and yes, it’s being noticed.

Your brand should be showing your competitive edge without you having to say a word about it. Can you see yours?

Cheers and happy shooting,

Kyle Goldie – www.KyleGoldie.com